Explainer Video Examples: 18 Real Videos by Industry

The explainer videos below are 18 real projects from our studio, grouped by industry: SaaS, apps, health, finance, e-commerce, food, education, nonprofits, real estate and recruiting. Most run between 40 and 90 seconds. For each one we note what it explains and the decision that makes it work, so you can borrow the idea for your own video.

All 18 examples at a glance

Industry	Video	Length	What it explains
SaaS and software	Viseon	0:50	a SaaS product
SaaS and software	Data Pipeline	0:40	turning data into stories
SaaS and software	Carton Cloud	0:56	logistics software
Apps	Say After	1:09	an app that delivers messages to loved ones in the future
Apps	The Clean Living Community	0:52	an app for addiction recovery
Health	Yerba	1:03	personalized breast cancer treatment reports
Health	Cannabidiol	2:02	what CBD is
Finance and crypto	AFI	2:48	policy work on financial inclusion
Finance and crypto	Tokeneo	1:09	a cryptocurrency
Finance and crypto	Rate My Tate	1:29	how a rating system works
E-commerce and logistics	Bábaco	2:30	fulfillment and shipment tracking
E-commerce and logistics	Audio Plugin Deals	4:06	an online store for audio plugins
Food	Albatool Honey	1:01	a honey producer
Education	Captain Cook	1:47	an educational story
Nonprofits	Tibet Relief Fund	0:56	an NGO and its work
Real estate	John White	0:32	a realtor and his team
Real estate	HAH Parking	0:34	parking lots as an investment, in vertical format
Recruiting	Jobmedia	1:30	how to write better job posts

SaaS and software explainer videos

Viseon: a 50 second SaaS explainer.

Data Pipeline: 40 seconds on turning raw data into stories.

Carton Cloud: a 56 second explainer for logistics software.

What works in software videos: software is abstract, so the video has to show it doing a job for someone. Simplified screens, one user and one task are clearer than a tour of every feature. More on this in our SaaS and app explainer videos.

App explainer videos

Say After: an app that lets you record videos, voice notes and messages, scheduled to reach your loved ones in the future. 1:09.

Why it works: it opens with a feeling everyone knows, wanting to hear the voice of someone who is gone, before it names the app. By the time the product appears, the viewer already wants it to exist.

The Clean Living Community: a 52 second explainer for an addiction recovery app.

Health explainer videos

Yerba: personalized treatment reports for people with breast cancer. 1:03.

Why it works: the first line names the patient’s real problem: a diagnosis feels overwhelming and clear information is hard to find. The solution only arrives after that, and the calm, clean style suits the subject.

Cannabidiol: a 2 minute explainer about CBD.

Clinics and health apps use videos like these to explain a diagnosis, a procedure or an app to patients. More on how we make them: healthcare animation and patient education videos.

What works in health videos: when the audience is still learning the basics, a longer educational video can earn its length by answering one question at a time.

Finance and crypto explainer videos

AFI: a 2:48 explainer on how its members’ policies responded to COVID 19 and financial inclusion.

Why it works: it leads with context and a hard number, 68% of the members’ policy changes, so a policy story feels concrete. Longer videos like this one need a clear structure, because the audience is reading data, not watching an ad.

Tokeneo: a 1:09 explainer for a cryptocurrency.

Rate My Tate: a 1:29 explainer on how a rating system works.

What works in finance videos: money and trust go together, so a finance video should slow down on how the system works and show the key numbers on screen instead of only saying them.

E-commerce and logistics explainer videos

Bábaco: fulfillment and shipment tracking explained in 2:30.

Why it works: it opens with a one line idea, every shipment has a journey, and then follows that journey from origin to destination. One metaphor holds the whole video together.

Audio Plugin Deals: a 4 minute explainer for an online store of audio plugins.

Food brand explainer video

Albatool Honey: a 1 minute explainer for a honey producer.

What works for food brands: consumer brands sell a feeling as much as a product, so a short video built on the brand’s world does more than a list of benefits.

Education and nonprofit explainer videos

Captain Cook: a 1:47 educational story.

Tibet Relief Fund: a 56 second explainer for an NGO.

What works for nonprofits: donors give to people, not to programs. A short video that shows who is helped and what a gift does is the strongest case an NGO can put on its home page.

Real estate explainer videos

John White: a 32 second commercial for a realtor and his team.

Why it works: the agent introduces himself in the first line, gives one credential and ends with one action: reach out today. Thirty seconds is enough when the message is that simple. More ads like this one, explained one by one, in our animated ad examples.

HAH Parking: a 34 second vertical explainer on parking lots as an investment.

Why it works: big numbers on screen and a short line per scene, built vertical for social feeds where people scroll with the sound off.

Recruiting explainer video

Jobmedia: 1:30 on how to write job posts that attract better candidates.

What the best explainer videos have in common

1. They open with the viewer, not the company. Yerba starts with the diagnosis, Say After with a loss. The product comes second.
2. One idea holds the video together. Bábaco’s shipment journey is the spine of a 2:30 video.
3. Numbers are shown, not just said. AFI and HAH Parking put the key figure on screen.
4. They end with one action. Visit, sign up, reach out: one call to action, not three.
5. The length fits the job. A realtor’s introduction needs 32 seconds. A policy report needs almost 3 minutes.

How long should an explainer video be?

In this set, 11 of the 18 videos run between 40 and 90 seconds, and the median is just over a minute. The shortest, a realtor’s commercial, runs 32 seconds; the longest, for an online store, runs 4 minutes. Start from what the viewer needs to understand, then cut until every line earns its place. Our explainer video script template shows how many words fit each length.

What these videos cost at our rates

We price explainers per second of finished video: $5 on Clean, $10 on Advanced and $20 on Premium, with a 30 second minimum. A 60 second video costs $300, $600 or $1,200. See the full breakdown in how much an explainer video costs.

Frequently asked questions

What is a good example of an explainer video?

One that opens with the viewer’s problem, explains one idea clearly and ends with one action. In this list, Yerba and Say After are good models: each opens with the viewer’s situation and only then shows the product.

What industries use explainer videos?

Every industry that sells something that needs explaining. The 18 examples here cover software, apps, health, finance, e-commerce, food, education, nonprofits, real estate and recruiting.

How long should an explainer video be?

Most of our explainers run 40 to 90 seconds. Simple offers fit in 30 seconds; educational or data-heavy topics can need 2 to 3 minutes.

Can you make an explainer video in my brand’s style?

Yes. Every video is illustrated for your brand. You approve the script and storyboard first, then the illustrations, then the animation.

Get an explainer video for your business

Send us your script, a brief or just your website. We reply with a plan and a price for your exact length.

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